RETAIL INTEGRATION

The Dealer Management System (DMS) strategy sets a new technology framework for fast and reusable DMS integration of digital functionalities.
Each D!AS-functionality is connected to multiple DMS’s through an “Integration Layer” provided by the Volkswagen Group.

Idea

KEY FUNCTIONALITIES


  • Easy and fast integration of newest D!AS-functionalities

  • Direct assistance from the Volkswagen Retail & Processes Team (RPS)

  • Data sharing between DMS, brand and OEM
Compass

APPROACH


  • Possibility to enable all D!AS-functionalities no matter which technical architecture the DMS is based on

  • Definition of standardised objects to be exchanged between DMS, markets and OEM

  • The technical solution is based on a Generic Data Interface (GeDaI) which is integrated into the retail wholesale integration layer (RW.IL)

USER GROUPS

  • Brands
  • ug dealer Dealers
  • Importers and their
    system providers
    (e.g. DMS provider)

ABOUT

The Dealer Management System provides dealers with a set of powerful tools enabling them to run their business processes effectively. However, by implementing digital processes the need for integrating new digital solutions into the DMS grows rapidly as well. The DMS integration is often a demanding process due to the following challenges:

Global

Heterogeneous
DMS-Provider

landscape in markets
~260 providers worldwide

Clock

Insufficient
time-to-market

Complex 1:1 Integration
of DMS

inteligent analysis

No preconditions
for digital business

Missing overarching end-to-end view on customer data including data guidelines

Flag

Unaligned communication

From initiatives and departments to markets and DMS

HOW IT WORKS


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The main approach is to set up a new structure in the technical DMS landscape.
Well-structured business objects on OEM as well as on DMS side to enable an easy and fast data exchange are needed.

To achieve this goal we D!AS developed the Retail Wholesale Integration Layer (RW.IL) .

INTEGRATION PROCESS

While developing the functionalities, the project owner analyses if a DMS integration is necessary. In case of a positive result the project owner comes together with the Retail Integration Core Team to plan further steps. The Retail Integration Core Team includes all stakeholders for the integration on business- and technical side (see illustration).


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INTEGRATION PROCESS

The integration strategy is divided into two parts:

  • 1. The products plan their integration into RW.IL in an early stage during development.
  • 2. The Retail Processes and Solutions-Team (RPS) steers the connection of the DMS-Providers to RW.IL.

This strategy ensures an early preparation of the enabling functions for the DMS integration as well as a fast and standardized connection of the DMS to RW.IL.

The following steps have to be done to achieve an end-to-end integration:


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RETAIL INTEGRATION

Retail integration is enabled by RW.IL, which serves as a platform for integrating DMS´s and other 3rd party products to Group business services and products in Sales, After Sales and Marketing.

The retail integration is based on the following assumptions:

  • Business demand (D!AS, D!S, CRM, etc.) for “integration as a service”
  • Portfolio of market-ready, market-relevant fuctionalities
  • Business benefit for external providers to motivate invest
  • Stable and reliable VW Group product and service portfolio
  • Sustainable RW.IL support organization (Business & IT)
  • End-to-end responsibility covered by project owners

For further information click here.

MARKET INTEGRATION PLAN

The following plan has been designed for the markets to support a successful integration of D!AS-functionalities in their local DMS landscapes.

Responsible for the market integration is the rollout and the retail integration team.


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Contact

If you are interested in our products, please feel free to contact your personal D!AS Rollout Business Manager for receiving any relevant technical documentations for your market and your providers to manage a successful retail integration.

For further details or in case of questions, please reach out to:
diasdms.vwag.r.wob@volkswagen.de